Kidz R Us

Business planning and impact development

The brief

Kidz R Us are an award-winning children’s theatre company, who own and operate the St Ives Theatre, in Cornwall. They commissioned us to help them understand a sustainable and impactful operating plan, following refurbishment of the theatre and successful application to the St Ives Town Fund.  

We were asked to produce a business plan and investment strategy.   

Our approach

We completed and produced the following to support the charity’s business and impact needs :

  • Impact analysis and insight workshops with stakeholders, trustees, customers and young people
  • Production of impact framework and monitoring approach
  • Full business plan including product development and delivery plan
  • Operational, governance, and staffing structure  
  • 5-year projection budget for café and theatre
  • Funding strategy, exploring other potential funding streams to support their activity and development.  


  • Our work was completed in April 2023  
  • Refurbishment of the theatre is underway, due for completion in early 2024  
  • The theatre have appointment an Assistant Theatre Manager as recommended

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